Magazine ads require you to consider your brand image and how you want to portray that image to your target audience. Magazine adverts are usually used on brands and people that have a lot of money and have a record label as magazine adverts aren’t cheap as they are used so widely and target such a large audience.
· The advantages of a magazine advert is it accesses a large specific customer base. While many older people would read the newspaper, music artists target magazines to target the younger audiences which has a better and more specific and appropriate audience.
· As well as this, readers have been known to keep magazines for a loner period of time which means that the advert with in the magazine will be relevant for a longer period of time.
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