Trey Songz is represented in the music industry as being a heartthrob to teenagers as well as adults, he focuses his music on the theme of love and sex which targets this age group. In a lot of his music videos he is often showing off his muscular figure to reveal this point and to attract the more female audience that he desires, this is a pointer that maybe we don't want to attract due to his religious background and the song being about his one true love that has broke his heart. However, there is elements of Trey Songz's persona that could feature on the digipak that would attract more of a female audience.
Drake is often shown and is famous for his emotional characteristics that he portrays in songs which links closely to the lyrics of 'So sick', Drake is often placing his hands in his head and concentrating more of the emotional side of a woman rather than the physical side, which reveals real-life situations that couples have been in. this is a characteristic that we want Tavonga to have as it portrays the lyrics of the song and I believe with Drake being names as one of the biggests artists in the world, that this version of Drake is something all audiences warm too and prefer compared to a character like Chris brown.
Within the Music video of 'Ayo' chris brown right at the start is portrayed with mass amounts of money as well as gold and expensive luxuries that his audiences would only wish for, this is something that is well known from this character, however I believe that this representation of him portrays him in a negative way as an audience feel that they can not connect with him as they can with artists such as Trey Songz and Drake.
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