Tavonga's Ideal Brand

After knowing Tavonga for over 5 years, I have thought of how I can incorporate some of his personal life into our music as it creates more of a recognisable brand that people would recognise him from.From what I know of him, I understand that his ethnic background is very religious and him and his family are from Zimbabwe, so he lives in a very strong Christian house hold. Tavonga goes to church every Sunday which is an important thing that he never usually misses.

Another factor that is important to Tavonga is his fashion sense, he is often inspired by the likes of Kanye west and other artists such as Chris Brown who inspire him to wear the latest fashion as well as improvise and create his own fashion style.I feel that with fashion being one of the main factors that drives people to love artists more, I think his brand should lead with a heavy fashion based look as well as incorporating his live for Christianity of the digipack so that the audience have a look into his personal life, which is what fans like to witness. Audiences like to feel more connected with their favourite artists so by placing some personal features within the images will help the audience engage with Tavonga.

Through out the time I have known him, everyone he knows and that I have personally known have always seen Tavonga as a character that is always positive and sees the good in everyone, I feel that this is a part of his personality that should be shown as I feel with artists such as Chris Brown, it reflected negatively when he had the incident where he hit and beat up ex girlfriend Rihanna. I believe that an audience respond better to an artist who has come from a bad background and has brought them selves up to be an artist who is respectful and positive such as Jay-z