One main reason to create a music poster is to advertise the film, they want the audience to know about the album/song and create as much 'buzz' as they can. This links to the two step flow theory which allows people to form there opinion on the song/album and see if the song would be for them. The poster would be before the album would be created and distributed and would be posted around places such as public places like bus stop as well as in magazines, so the temptation would be around for a wider audience to see. The audiences ideas and opinions flow to a wider audience such as the internet and allow others to form another opinion, causing the two step flow.
As well as this, posters are there to provide the information that they might not know. they would provide the name of the album, the name of the artist and the institution that created and distributed it and when it is released. This is important for the audience to know as it all depends of this information if they would want to buy the album. Certain people wouldn't like certain peoples music, there for wouldn't be interested in the album.
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