Past A level Products

 After deciding what product were doing, Beth and I decided to research products that have been done by past A level students to give us an idea of the quality that is needed to make our music video successful. We have been looking at music videos that have been graded an A so that we can aim to achieve the same professionalism that they had.

The first video we looked at was by Macklemore and was based around the storyline of someone taking two robbers money. I found the storyline to have a good sense of humour that my age group would understand, I thought that this was a good quality with in the music video as I thought that due to Macklemore's audience being people our age, I found it linked quite well. As well as this, by comparing Macklemores original music video with this one, you can see that it wasn't copied in anyway which gave it the originality. From looking at this video, it gave me an idea to include some humour into it so that it will appeal more to a larger audience.

 The second video was done to the song 'Express yourself" which was seen to be a popular pop song in 2012, the music video had a lot of colours and a unique video to it, it showed a lot of thought and preparation with the costume and setting. However, although the video wasn't as much good quality as the other two, I found the narrative to be unique and found that it fitted well with the song.As well as this, they had unique settings that no one else would have, and it fitted in well with the quirkyness of the song. From looking at this music video, I've gained some ideas from the narrative and found that if we weren't to include a lot of lip singing, then we will have to create a structured narrative that will be easy to understand as well as be creative.

Out of the 3 that I looked at, I found that this was the best, I found that the quality was professional, as well as this, I found that the structure of the music video was seen to be well thought out. they used unique features like time lapse to create a nice effect and I liked the way they use multiple narratives that linked into one story. I found that the narrative linked well to their target audiences and they showed they had thought about their target audience by include stereotypical teenagers to show that this was their audience. I also liked the way they limited them selves to when they were lip singing and use specific parts like the chorus to do this.I feel that this will be a good technique to use sot hat there is a large narrative that is easy to follow



From researching past products, I have found that I will need to use good quality equipment like the Ipad to gain he quality that is needed to create a professional looking camera but also limit our selves to how often we use the lip singing so we don't loose out on the quality.