Prep Of Our Audience Research

Today, me and my group considered the different types of audiences that we will base our music video on. We have analysed each type of age we want to focus our video on, we will be considering both genders from the ages of 12-around 25 this will give us an idea of what ages like in a music video, this will narrow it down to help us focus on what to include within the video itself. We have considered creating a questionnaire and creating a focus group to gain the information that we need.

Questionnaire
To ensure that the questionnaire is reliable, as a group, we will create a series of questions that will indicate what genre they most like and why , who there favourite artist is and why and other questions based on the music videos.

The focus group will consist of 4/5 people from years 8/10 and sixth form as well as asking older family friends, this will enable us to listen to our targeted audiences opinions clearly, we will ensure that each person has a say so we have more of an opinion and we will try avoid complications such as having shy and disturbing participants during our focus group. We can do this by engaging more conversation with the shy participant and making them feel welcome and by limiting the questions we give to the dominator.